During IPL3 we saw many TV ads of mobile handsets, all of them were not so well known to the Indian mobile users (Spice, Lava, Zen, Micromax). The price of these phones are really attractive. I see a Blackberry type handset from Zen at Rs 3,999. Just recently one of the manufacturers of these low […]
Mobile
Mobile Marketing size in India
Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud, Mainstream advertising in India: Rs 10,000 crore Online advertising: Rs 700 crore Mobile marketing: Rs 70 crore Of the 400+ million mobile users, 30% […]
China Vs India Internet user statistics
Read recently about China’s internet user base, China has 400 million internet users, accounts for 1/3rd of China’s population Number of broadband users in China: 346 million Mobile internet users: 233 million Where as for India India has anywhere from 45 million to 50 million users, accounts for about 5% of our population (so we […]
3G: What will make it tick in Rural India?
In continuation with my MobileMonday 3G post, there was a lot of talk about 3G will tick well in rural India. Reasons being, there will be many in non-Tier-1 cities who will want to make use of telemedicine. I hope it does become a reality by which the needy really get what they want. If […]
3G stake holders in India
I thought the following information from my previous post deserved more attention. I just loved the talk from Mr. N. Chandrasekhar (BSNL, Karnataka). At times you wonder why BSNL is not doing much better today in spite of having very experienced & committed people. The stakeholders of 3G in India (and possibly in any country […]