Afaq’s article “Have Indian print publishers lost their way online?” is very interesting. The authors have analyzed this ‘ever debated’ topic in detail. Some highlights, Many Indian newspapers have gone online for over 10 years. In the last 10 years, online advertising has grown from virtually nothing to Rs 850 crore (source, GroupM) The share […]
These days every medium in the media world is trying to innovate to increase revenues. I came across three routes which I have summarized, Print going purely online is not all that new in the US. This article suggests that a newspaper going completely offline to online can reduce their staff strength to 20%. Needless […]
New York is also referred to as the media capital of the world. Media companies in NY area are having trouble (like anywhere else) but the good news for them is – their billionaire Mayor wants to do something about it. Mayor Michael Bloomberg wants to save New York’s media industry. He announced plans for […]
Has print community started blaming Google for their fall?
Publishers like Associated Press are asking for a revenue share from Google, bloggers and aggregators. But then Google, bloggers could also come back and ask the publisher to share revenue from the traffic generated by them (Google). There is no end to this sharing business. If a publisher doesn’t want Google to benefit from their […]