These days you read a lot about US newspapers considering to shutdown or “reinvent” themselves. Can techies save newspapers?
Print Media
Hindi newspapers have the highest growth rate
According to “Hindi Dailies With Local News Rule The Roost” India has almost 1,000 Hindi Dailies with a circulation of 80 million copies India has 250 English Dailies with a circulation of 40 million copies Hindi newspapers enjoy the highest growth rate. Reasons: increase in literacy levels and penetration of newspapers into smaller markets Stock […]
Radio Obama fever hits Indian politicians
Recently I wrote about Indian politicians using the power of the internet in India. The Obama campaign fever surely has been a huge success even amongst the Indian politicians. Obama campaigned impressively on every medium available. I recommend you read this blog post which talks about how Obama used the net to plan his presidency […]
Will Print ads in India become unaffordable?
If you want to advertise in English print media, the most sought-after brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days don’t bother to read the main section 🙁 but then going to a circus may be more fun than reading about what is happening […]
Importance of language in Indian media
I was glad to read the article “Is there life after Vernacular Journalism” in Mint today. The article clearly shows the depth of knowledge Mrinal Pande has about media + Indian languages. Some excerpts, Interestingly, the corporate world, having realized the market potential of the vernacular media as a vehicle for reaching the consumers in […]