The launch of iPhone 5 & iOS 6 has attracted a lot of negative publicity to the much used maps utility. Many felt Apple tried to fix something that was not broken. Google Maps can be installed on iOS6 but it doesn’t get shipped by default as before. Google is working on an iOS 6 […]
Mobile
Mobile advertising not taking off, it is all about size
According to the recent article “Smartphone Ads and Their Drawbacks” the small size screens and non-availability of tracking tools has not made mobile advertising as attractive as its cousin desktop advertising. Advertisers are willing to pay much more to reach a thousand pairs of eyes gazing upon a computer or tablet than a thousand pairs […]
India has enormous appetite for consuming mobile data services on the go
According to a report from Nokia Siemens Network mobile internet traffic has grown by 50% in the first half of 2012. Other important points from the report are, 54% increase in mobile data traffic in India between December 2011 and June 2012. Data traffic generated by 3G services has increased by 78% while that of […]
Mobile platform in India: Android and Facebook are the undisputed leaders
Nielsen’s report “Smart and Social: Android Phones in India” highlights the usage of smartphones in India. The two dominant operating systems on the mobile are Google’s Android and Apple’s iOS. For the past one year Android has grown well in India, the main reason being ‘affordable’ Android mobile phones (sub Rs 10,000 / $200) are […]
Women in India use WhatsApp three times as much as men
Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize, Men spend 50 […]