Archive for the ‘online advertising’ Category
Monday, February 20th, 2012
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011,
Posted in online advertising | No Comments »
Thursday, October 14th, 2010
The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception.
Posted in online advertising | No Comments »
Tuesday, October 5th, 2010
According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer
Posted in online advertising | No Comments »
Tuesday, October 5th, 2010
[caption id="" align="alignleft" width="138" caption="Advertising Option Icon"][/caption]
Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.
We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees "relevant" ads. On a job site ads ...
Posted in online advertising | No Comments »
Saturday, August 28th, 2010
An interesting read on WSJ, the German state owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad ...
Posted in government, online advertising | No Comments »
