Archive for the ‘online advertising’ Category
Friday, July 25th, 2008
If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don't bother to read the main section :-( but then going to a circus may be more ...
Posted in online advertising, print media | 1 Comment »
Sunday, March 16th, 2008
Last Friday (March 14, 2008) exchange4Media held a conclave in Bangalore. The theme was "Digital 2.0".
Posted in indian languages, internet, online advertising | 2 Comments »
Saturday, January 26th, 2008
Yesterday I was reading about Bill Clinton running for President in 2008. The banner on that page was..hmm..you decide - funny/ok/offending/tasteless.
Posted in india, online advertising | 2 Comments »
Tuesday, January 15th, 2008
I was reading "Why Call Centers & Live Chat Are Killing Paid Search Conversions" today. I agree with the contents of that blog post, it applies to India for sure.
Posted in online advertising, print media | No Comments »
Friday, September 14th, 2007
Online publishers always have a question - how many ads do I need to have on a page. If a publisher is not thinking about it, be assured he/she is not a quality conscious publisher.
Posted in online advertising | 1 Comment »
Sunday, June 24th, 2007
With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are,
Posted in mobile, online advertising | 15 Comments »
Wednesday, June 6th, 2007
For those who are advertising online, you will agree with Prasanth Mohanachandran's guidelines on online advertising. As he says one has to study the response in detail before inferring if a campaign has succeeded or failed.
Posted in internet portals, online advertising | No Comments »
