Archive for the ‘online advertising’ Category
Monday, February 1st, 2010
Afaq's article "Have Indian print publishers lost their way online?" is very interesting. The authors have analyzed this 'ever debated' topic in detail. Some highlights,
Posted in online advertising, print media | 3 Comments »
Thursday, January 14th, 2010
In my previous blog post titled CPC statistics are not a true reflection of performance, I had mentioned that online publishers are held a lot more accountable when it comes to "performance of ads" when compared to print and TV.
Posted in online advertising | No Comments »
Wednesday, October 28th, 2009
These days I see some nice ads on mobile sites. When you click on them you don't see the mobile version of the advertiser's site but it is the normal web site. Fail.
Posted in mobile, online advertising | 1 Comment »
Saturday, August 1st, 2009
The 2009 edition of the PricewaterhouseCoopers report “Indian entertainment and media outlook 2009’ has in-depth forecasts and analysis of eight industry segments. These are – television, filmed entertainment, print media comprising newspaper and magazine publishing, radio, emerging segments like music, animation, gaming, internet advertising, out-of-home advertising and sports.
Posted in online advertising | 1 Comment »
Thursday, July 9th, 2009
New York is also referred to as the media capital of the world. Media companies in NY area are having trouble (like any where else) but the good news for them is - their billionaire Mayor wants to do something about it.
Posted in government, online advertising, print media | No Comments »
