Jan-Jun 2010: U.S. Online Ad Revenue Rises, Back on Track

Thursday, October 14th, 2010

The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception.

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Forecast: Digital ad spend in India

Tuesday, October 5th, 2010

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer

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Online Behavioral Advertising – will Indian portals self regulate?

Tuesday, October 5th, 2010

[caption id="" align="alignleft" width="138" caption="Advertising Option Icon"][/caption] Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees "relevant" ads. On a job site ads ...

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Which online ad platform should Indian Postal service buy?

Saturday, August 28th, 2010

An interesting read on WSJ, the German state owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad ...

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Online ad spend: Small percentage of total US political ad spend

Tuesday, August 10th, 2010

Indian politicians were awed by Obama's online Presidential campaign but here are some details of their upcoming mid-term polls,

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