Archive for the ‘online advertising’ Category

Has ‘project go online’ for Indian newspapers failed?

Monday, February 1st, 2010

Afaq's article "Have Indian print publishers lost their way online?" is very interesting. The authors have analyzed this 'ever debated' topic in detail.  Some highlights,

Online ad spend does help offline sales

Thursday, January 14th, 2010

In my previous blog post titled CPC statistics are not a true reflection of performance, I had mentioned that online publishers are held a lot more accountable when it comes to "performance of ads" when compared to print and TV.

Mobile advertisers must first invest in mobi sites

Wednesday, October 28th, 2009

These days I see some nice ads on mobile sites.  When you click on them you don't see the mobile version of the advertiser's site but it is the normal web site. Fail.

Indian Advertising during 2009-13 to grow by 11.1%: PwC

Saturday, August 1st, 2009

The 2009 edition of the PricewaterhouseCoopers report “Indian entertainment and media outlook 2009’ has in-depth forecasts and analysis of eight industry segments. These are – television, filmed entertainment, print media comprising newspaper and magazine publishing, radio, emerging segments like music, animation, gaming, internet advertising, out-of-home advertising and sports.

NY Mayor wants to save New York’s media industry

Thursday, July 9th, 2009

New York is also referred to as the media capital of the world. Media companies in NY area are having trouble (like any where else) but the good news for them is - their billionaire Mayor wants to do something about it.