Archive for the ‘online advertising’ Category

Which online ad platform should Indian Postal service buy?

Saturday, August 28th, 2010

An interesting read on WSJ, the German state owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad ...

Online ad spend: Small percentage of total US political ad spend

Tuesday, August 10th, 2010

Indian politicians were awed by Obama's online Presidential campaign but here are some details of their upcoming mid-term polls,

Localisation is the order of the day on the internet

Friday, August 6th, 2010

We had written this article in April/May 2010 for the Pitch magazine. This article was published in July 2010 edition, got to read it only today. Reproducing the text version of that article here..

Online ad revenue to surpass newspapers in U.S. by 2014

Wednesday, June 16th, 2010

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

Political online ads to be made accountable in US

Sunday, June 13th, 2010

In 2009, politicians in India "flirted" with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet.