election digital campaign
The ink of election results is still wet. Yes, it is a bit too early to talk about how the internet/mobile would be used by our politicians in the “next elections”.
The Indian 2009 general elections saw some amount of activity on the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and LK Advani.
LK Advani spent the most on the net, more than his own party BJP. I was curiously waiting to see if anyone would carry their ads in languages. I did see few ads in Hindi and Kannada (thru Google Ads and others).
Twitter, Facebook, Orkut are free to use, leveraging them for marketing purposes takes time, expertise and money. According to an article in Businessweek by B.L. Ochman says, Read more on Social Media is free, but marketing isn’t…
Very politicians in India are taking the internet, digital space serioulsy.