Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls, Total ad spend will be $4.2b Online ad spend will be a mere 1%, approx $42m 25% increase in the online advertising budget for campaigns compared to the last major political round in 2008 Online campaigning […]
election digital campaign
Political online ads to be made accountable in US
In 2009, politicians in India “flirted” with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet. In the US, Obama brought a new angle to online advertising during the Presidential elections. When it comes to online campaigning, the state of Maryland wants accountability from politicians (on the […]
Will Indian Politicians ignore the internet during the next elections?
The ink of election results is still wet. Yes, it is a bit too early to talk about how the internet/mobile would be used by our politicians in the “next elections”. Currently every media house (print and TV) is a little busy blowing the “same tune” on their trumpet – We predicted the results correctly! […]
Language display ads used during Indian Elections
The Indian 2009 general elections saw some amount of activity on the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and LK Advani. LK Advani spent the most on the net, more than his own party BJP. I was curiously […]
Social Media is free, but marketing isn’t
Twitter, Facebook, Orkut are free to use, leveraging them for marketing purposes takes time, expertise and money. According to an article in Businessweek by B.L. Ochman says, Integrating these tools into a corporate marketing program requires skill, time, and money. The budget for an effective social media marketing campaign begins at $50,000 for two to […]