According to Nielsen the impact of recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances. Read more on Indian Ad Market SNUBS recession, grows by 25% in 2008…
For starters let me try to explain and local and hyperlocal in very basic terms,
- Local portal is centered around a city (the portal can have info about multiple cities).
- Hyper local can be seen as information related to a particular locality in a city.