According to Nielsen, the impact of the recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances. Media Outlet 2008 (US$000s) 2007 (US$000s) % Change TV 2,195,065 1,845,807 19% Newspapers 3,322,955 2,418,702 37% Magazines 411,922 324,771 27% Radio 670,285 648,064 3% Cinema 47,132 42,713 10% […]
recession
Is India ready for hyperlocal on the net?
For starters let me try to explain and local and hyperlocal in very basic terms, Local portal is centered around a city (the portal can have info about multiple cities). Hyper local can be seen as information related to a particular locality in a city. According to an article on Hyperlocal is Happening, Forrester Research’s […]