Today I was at a hotel in Bangalore waiting for a meeting scheduled to start at 10:30 am. I reached the hotel a little early and decided to check out the bookstore in that hotel. For a Saturday 10:15 am can be considered early hours! I was strolling around the bookstore and I could not take my eyes off what the store manager was browsing – a Hindi website. Nothing that unusual about anyone reading Hindi on the net. The real stuff happened later.
Today’s Mint newspaper carried a very interesting report (Indicus Analytics) about the media consumption across India. The report talks about the three mediums – Newspaper, TV, Internet, Radio across various Socio Economic Classes (SEC categories) in India.
Twitter has been gaining substantial user base from India. Just a year back this article said Twitter was yet to gain popularity in India. In March 2009 the traffic from India went up by 74%, but as the comments in that posting indicates when you start from zero the growth curve always looks impressive. The profile of Twitters from India is pretty interesting.