Hurricane Sandy coverage on US TV – the word ‘Exclusive’ not used

The last few days many of us are glued to CNN in India watching the coverage of Hurricane Sandy. You can see a contrast in the language of the TV journos of US and India.

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TV viewership by the language in India

According to Pitch Madison Media Advertising Outlook 2011, the TV medium grew at rate of 24% [Pitch Magazine, Feb 2011]. The size of the ad pie in 2010 was Rs 23,646 crore, TV had the highest share of Rs 10,539 crore.

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