Archives for April 2015

Ecommerce in India to spend half a billion dollars on advertising in 2015

An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million  but who will be contributing to this spend – ecommerce players in India.

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By 2018 more than 50% of digital ad spend in India will go to mobile

The new magic number in the Indian internet world these days is “500 million” – the number of internet users we expect in India by 2018. In early 2015 we were at 300 million. India took 10 years to reach the first 200 million mark, Read more on By 2018 more than 50% of digital ad spend in India will go to mobile…