Archives for June 2015

Mobile’s global share of ad spend is expected to more than double by 2017

By 2017 internet will be the biggest advertising medium in 12 key markets, according to the report “Advertising Expenditure Forecasts – June 2015” from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of global adspend by 2017. The good news is that internet ad spend would overtake traditional TV (just TV sets, doesn’t include TV watched online).

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Mukesh Ambani’s Reliance Jio sets the date for India’s internet inflection point

In 2010 Mukesh Ambani’s Reliance Industries (RIL) had promised India a wireless broadband revolution. India is expected to see the launch of 4G by 2012 but as expected all such big projects get delayed. We expected to see the internet inflection point by 2014 (what is inflection point).

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