Internet in India
India has the second-largest online population. The rapid Internet access and mobile proliferation is the increasing adoption of digital technologies. The number of people using the internet in India is projected to reach 900 million by 2025 from 692 million in 2022. In 2022, digital advertising accounted for the largest share (48%) and will … [Read more] about How India can solve the Challenges in Digital Advertising starting in 2023
The digital media landscape has changed tremendously over the last decade. Social media has amplified false narratives to alarming levels. Let us set aside Left-Right-Center narratives for a moment. Those indulging in extreme views are not realizing the country's image is taking a beating because of the narratives they are amplifying. The Honorable … [Read more] about Digital Media needs an Online Dispute Resolution system
It is not surprising to see advertising will grow in the year 2021. It does grow year on year, but after a dull 2020 due to the pandemic, the ad revenue had to only grow. Two reports, GroupM [Mint, ET] & Pitch Madison quote different numbers. GroupM's Projections For Advertising For 2021 GroupM forecast report ‘This Year Next Year … [Read more] about Digital Ad spend in India to grow 28% in 2021
The number of internet users in India has grown impressively over the years. Today, India has about 750 million internet users, the majority of them are mobile-only internet users. With such a reach, it gives certain sections of society to play mischievous games. The government of India has been concerned about the narrative in news articles, … [Read more] about A Self Regulatory Organization Needed For Digital Media in India
August 15, 1995 is an important day in India. Internet access was made available on that special day by VSNL (now part of Tata Communications). For the past few days, many articles have been published about the 25th anniversary of the internet in India. It is good to see the people behind bringing the internet to end consumers (dialup access) … [Read more] about 1995-2020: 25 years of internet in India