Mobile devices are ubiquitous but ad market isn’t growing

Mobile internet usage has been growing all around the world and India is no exception. PC sales is on a decline this year (2012) for the first time since 2001. We have seen phenomenal growth ourselves in Oneindia’s mobile properties. But the monetization on mobile has always been a challenge, at least for us. In a recently published article “The challenge for mobile ads” talks about the same problem, Read more on Mobile devices are ubiquitous but ad market isn’t growing…

Mobile advertising not taking off, it is all about size

According to the recent article “Smartphone Ads and Their Drawbacks” the small size screens and non-availability of tracking tools has not made mobile advertising as attractive as its cousin desktop advertising. Read more on Mobile advertising not taking off, it is all about size…

Nokia lost on smart phones, but a leader in mobile ads

According to InMobi research, the breakup of phone operating system of the global mobile advertising market (for July 2010), Read more on Nokia lost on smart phones, but a leader in mobile ads…

How big is the mobile marketing opportunity from WAP sites in India?

Last numbers from TRAI for September 2008,

  • 10 million mobile users added in Sept (7.69m GSM, 2.34m CDMA)
  • Total number of mobile users: 315 m (slurp!). In August the user base was 305.24 m.
  • India is the ‘fastest’ growing wireless/mobile market and the second largest market after China.

Read more on How big is the mobile marketing opportunity from WAP sites in India?…

Mobile Advertising in India

With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are, Read more on Mobile Advertising in India…