Archive for the ‘internet portals’ Category

Govt of India must take the Internet more seriously

Wednesday, June 6th, 2007

I visited www.nic.in after a very long time (may be a year). It looks much better now. NIC needs to set aside its love for its own name (nic.in) and "fix" the domainnames of all govt websites. For e.g. why should the URL of President of India still be http://presidentofindia.nic.in/ ...

Everybody with a mouse is not a target….

Wednesday, June 6th, 2007

For those who are advertising online, you will agree with Prasanth Mohanachandran's guidelines on online advertising. As he says one has to study the response in detail before inferring if a campaign has succeeded or failed.

Small ‘n’ useful suggestion for travel portals in India

Sunday, June 3rd, 2007

When is the last time you ever sent a feedback/suggestion to a portal? The only portal that responds to my queries/suggestions is Google. It is very commendable on their part to respond to feedback emails. Google clearly says "We will get back to you in one business day" (kudos). On ...

Measuring of ad campaign success is more stringent for portals

Friday, June 1st, 2007

Banks, consumable brands etc spend big monies on print medium but never put any conditions on them - such and such percentage of your readers "have" to buy our product in response to our ad and only then we (advertiser) will pay you (print). The advertiser cannot put such a ...

Yahoo’s email activation process is flawed (for a loooong time)

Tuesday, May 29th, 2007

I frequently get emails from Yahoo to activate an email account, Click the link below to verify your email address and activate your account. Email verification helps protect your identity and allows you to participate safely on all of Yahoo!'s properties.